5 best photos at the penny

Looking for charming San Luis Obispo wedding venues? Look no further than The Penny! Located right in downtown San Luis Obispo, our event space is an enchanting location to celebrate your special day. In this blog, we’ll walk you through our unique venue spaces, showcase our amenities, and answer some FAQs. Consider The Penny, where historic charm meets modern elegance.

Address: 664 Marsh St. San Luis Obispo, CA 93401

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Explore Top Wedding Venues in SLO: Unveiling The Penny

Located in the bustling heart of downtown San Luis Obispo, The Penny invites you with its unique charm. With our spacious open floor plan, the venue effortlessly blends industrial chic with the appeal of an outdoor courtyard. We’re not just your average winery or farmhouse wedding venue; ideal for weddings, receptions, parties, corporate events, photo shoots, productions, and workshops, we offer exceptional versatility when it comes to rental options.

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The Charm of San Luis Obispo For Weddings

We’ve created this helpful map so you can make the most of your wedding day (or weekend) in downtown San Luis Obispo, California. Check out hotels and attractions nearby, explore the city’s parks and hiking trails, and indulge in delicious local treats and cocktails.

There’s something magical about tying the knot in San Luis Obispo, a locale where the sun caresses your skin, and nature’s beauty provides a picturesque backdrop at every turn. It’s here where vineyards, beaches, and elegant architecture coalesce, creating an enchanting setting for your wedding day. The Penny captures this allure, combining the natural charm of the area with the luxury and intimacy crucial for your momentous occasion. Whether you’re dreaming of a quaint gathering or a grand celebration, San Luis Obispo, with The Penny as its secret jewel, is where wedding dreams unfold into reality.

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Planning Your Wedding at The Penny

Venue Spaces

  1. Timeless Indoor Space: Transport yourself to the 1930s as you step into our historic indoor area, spanning over 2,000 square feet. With a capacity of up to 125 seated guests or 300 standing, this urban sanctuary preserves the venue’s heritage as a former blacksmith shop. Guests are greeted with nostalgia and charm, thanks to original hollow clay brick walls exuding warmth and texture, and high ceilings adorned with weathered beams. Natural light filters through leaded glass windows, casting a soft glow, while an all-glass roll-up door seamlessly connects the indoor ambiance with the inviting outdoor patio, creating a harmonious blend of indoor and outdoor allure.
  2. Enchanting Outdoor Courtyard: Step into our outdoor courtyard, where modern landscaping, lush greenery, and the rustic backdrop of a 1930s barn create an unforgettable setting. Whether hosting your wedding ceremony, company cocktail hour, or reception, this unique space offers a picturesque backdrop against the vibrant urban cityscape. As dusk falls, bistro lights twinkle overhead, casting a magical ambiance over the surroundings.
  3. Captivating Bridal Lounge and Showroom: Your journey at our venue begins in the vibrant bridal lounge and eclectic showroom, designed for pre-ceremony relaxation and celebration. Here, you and your closest companions can unwind and indulge in the excitement of the day ahead. Capture precious moments in our photo-ready spaces as you prepare to embark on the most memorable day of your life.
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Success Stories From The Penny

The stories of love celebrated at The Penny resonate with joy and satisfaction. We’ve seen couples exchange vows under the warm glow of our market lights, and newlyweds twirl on the dance floor surrounded by the venue’s delightful industrial-chic ambiance. Each testimonial is a testament to the unforgettable experiences tailored here, with our team consistently going above and beyond to make every moment magical. As these couples look back on their wedding day, they remember not just the stunning venue, but the attentive service, the impeccable organization, and the atmosphere of love that The Penny helped cultivate.

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Reviewed by Jazmine W.

We got married at The Penny in November 2023 – we planned our wedding in 6 months and Lauren and her team were stellar. I appreciated how much I could lean on them for the design/aesthetics of the day and didn’t need to coordinate decor rentals since they have so many items in-house. Lauren’s team took care of every contract, and timeline and set up everything. Her team is detailed, kind, and on top of everything. In general, The Penny is a great location and a really lovely venue. We had 70 people at our wedding, and the size of the space felt just right. I would highly recommend The Penny – not just for weddings, but for any event!

Reviewed by Marissa G.

The Penny was the perfect venue for our wedding with about 100 guests. The team was incredible and enthusiastic to work with and did SO much to make the entire process easy for us. This is the perfect wedding venue if you want to have a walkable downtown area and plan a nearby after-party! The team put so much into making all the decor and setup for the day flawless. I would highly recommend utilizing their month-of-coordinator option too.

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FAQs: Your Questions Answered

Why do couples choose The Penny for their wedding?

  • Architectural Charm: The Penny exudes architectural charm, blending history with modernity to elevate any celebration.
  • Versatile Space: Whether envisioning a rustic, modern, or avant-garde wedding, The Penny can be customized to reflect couples’ unique styles.
  • Central Location: Situated in downtown San Luis Obispo, The Penny offers convenience for guests and opportunities for local exploration.
  • Professional Staff: The warmth and professionalism of The Penny’s staff ensure a stress-free and enjoyable planning process and celebration.
  • Meticulous Attention to Detail: Every detail is meticulously cared for at The Penny, making it an ideal choice for couples seeking a memorable and personalized wedding day.
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What is the weather like seasonally in San Luis Obispo?


Temperature (F)




Low to Moderate



Low to None



Low to Moderate



Low to Moderate

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How can I secure my preferred date at The Penny?

To secure your preferred date at The Penny, we advise beginning your planning process early. Due to its popularity, dates can fill up quickly, especially during peak wedding seasons. Reach out to the venue’s management as soon as possible to discuss availability. Being flexible with your date can also be beneficial; consider a weekday celebration or an off-peak month for better chances of booking the space. A clear communication line with the venue and a prompt decision-making process will put you in the best position to secure The Penny for your special day. Remember, the early bird not only gets the worm but also the wedding date of their dreams!

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What is the capacity of The Penny?

The Penny offers versatile indoor and outdoor event space, totaling almost 4,000 square feet, suitable for various arrangements. Generally, we can host up to 125 guests for an on-site ceremony and/or seated reception, and up to 200 guests for a combined indoor/outdoor cocktail-style event.

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Are there preferred vendors we should consider for our wedding at The Penny?

Yes, The Penny has a curated list of preferred vendors known for their quality and service. We suggest considering these professionals for seamless coordination and an unmatched experience on your wedding day.

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Can The Penny accommodate specific dietary needs for wedding receptions?

The Penny is equipped to work with any caterer of your choice. This means you can select one that caters to specific dietary requirements for wedding receptions. We ensure that all our guests’ needs are met with care and attention to detail.

dessert bar

How far in advance should we book The Penny for our wedding date?

To secure The Penny for your wedding, we recommend booking at least 12 to 18 months in advance, especially if you’re eyeing a date in the peak season, to ensure the celebration of your dreams.

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Is The Penny suitable for different types of wedding themes and styles?

Yes, The Penny’s versatile space is ideal for any wedding theme or style, easily transformed to match your vision, from rustic elegance to modern sophistication. We’re here to bring your dream wedding to life!

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Could you provide some suggestions for activities that guests can enjoy in the vicinity?

San Luis Obispo’s Vibrant Food and Beverage Scene

Nestled in the bustling downtown of San Luis Obispo, our venue enjoys proximity to the Central Coast’s premier culinary and libation destinations. Renowned for its exquisite wineries and breweries, the Central Coast boasts a picturesque setting of oak-dotted hills and pristine beaches, creating an unparalleled haven for food and drink enthusiasts.

Exploring Downtown SLO’s Gastronomic Delights

Kick off your day with a refreshing iced latte or matcha from Field Day Coffee, renowned for sourcing its coffee, espresso, and tea from top-notch roasters nationwide. Indulge in their delectable house-made pastries and peruse their adjacent vintage shop for unique finds in home decor.

For a memorable lunch, make your way to the iconic High Street Deli, where every bite is a testament to their culinary excellence. From the beloved Dutch Punch to the enticing Mother Nature Veg, High Street Deli promises gastronomic delights. Pair your sandwich with a local brew and bask in the sunshine on their inviting patio.

As the day transitions to evening, venture to our sister establishment, Sidecar, for an extraordinary dining experience. Savor craft cocktails and innovative Chinese-inspired cuisine while soaking in the serene ambiance of our creekside patio or the intimate setting of our speakeasy-style distillery den.

Exploring Wineries and Breweries

Embark on a journey of libation discovery in SLO County, where an array of exceptional wineries and breweries await your palate.

Experience the charm of Duncan Alley, a burgeoning epicenter for wine, beer, and cider enthusiasts alike. Home to El Lugar’s artisanal wines, Shindig Cider’s refreshing offerings, and Ancient Owl Beer Garden’s curated selection of craft brews, Duncan Alley celebrates the region’s local artisans. Whether you’re sipping wine, cider, or beer, this vibrant locale promises an unforgettable weekend retreat.

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Are there any other San Luis Obispo wedding venues?

Yes, venues like Spreafico Farms, Flying Caballos Ranch, Paso Robles Inn, La Lomita Ranch, Santa Margarita Ranch, Higuera Ranch, Canyon Fruit Ranch, Riata Ranch, The Garden at Peacock Farms, The Monarch Club and Avila Beach Golf Resort are nearby.

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What are some other events that can be held at The Penny?

  • Corporate Events: Gatherings comprising meetings, conferences, team-building activities, and networking sessions, designed to achieve business objectives and enhance employee engagement.
  • Holiday Parties: Festive celebrations are held during holidays like Christmas, New Year’s Eve, Halloween, and Thanksgiving, bringing together colleagues, friends, and family for joyful occasions.
  • Workshops: Interactive sessions where participants learn new skills, acquire knowledge, and engage in hands-on activities guided by experts or instructors.
  • Birthday Parties: Commemorative events honoring an individual’s birthday, featuring food, beverages, entertainment, and often themed decorations.
  • Rehearsal Dinners: Pre-wedding gatherings uniting the families and friends of the bride and groom for a meal, speeches, and socializing ahead of the wedding day.
  • Cocktail Parties: Stylish events centered around socializing over cocktails and hors d’oeuvres, commonly organized for networking, celebrations, or product launches.
  • Celebrations: A broad term encompassing events such as anniversaries, graduations, retirements, and milestone achievements, characterized by festivities and joyous moments.
  • Photo Shoots: Sessions where professional photographers capture images for personal or commercial purposes, including portraits, fashion, product, and editorial photography.
  • Product Launches: Events introducing new products or services to the market, highlighting features, and benefits, and generating excitement among potential customers and stakeholders.
  • Networking Events: Gatherings facilitate professionals to establish connections, exchange ideas, and explore collaborations or business opportunities.
  • Seminars: Educational events featuring lectures, presentations, and discussions on specific topics, providing participants with insights from experts and opportunities for dialogue.
  • Charity Fundraisers: Events organized to raise funds and awareness for charitable causes, often featuring auctions, raffles, performances, and other fundraising activities.
  • Award Ceremonies: Formal events recognizing and honoring individuals or organizations for achievements, contributions, or excellence in various fields.
  • Team-Building Activities: Exercises and challenges designed to promote collaboration, communication, and cohesion among team members, fostering a positive work environment.
  • Trade Shows: Exhibitions where companies showcase products, services, and innovations to industry professionals, potential clients, and the public.
  • Art Exhibitions: Displays of artwork, including paintings, sculptures, photographs, and installations, providing artists a platform to showcase their talent to a wider audience.
  • Concerts: Live performances by musicians and bands, ranging from intimate gigs to larger-scale events, offering entertainment and cultural experiences to audiences.
  • Film Screenings: Screenings of movies, documentaries, or short films for entertainment, educational, or promotional purposes, often followed by discussions with filmmakers.
  • Fashion Shows: Runway presentations showcasing the latest trends in clothing, accessories, and fashion design, attended by industry professionals, media, and fashion enthusiasts.
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What are some nearby places and attractions to visit?

  • San Luis Obispo Wine County
  • Paso Robles
  • Cayucos Beach
  • Avila Beach
  • Atascadero
  • Templeton
  • Cambria
  • Pismo Beach
  • Santa Maria
  • Santa Barbara
  • Grover Beach
  • Nipomo
  • Santa Margarita Hills
  • Edna Valley Wine Country

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Get in Touch With Us

Do you have any questions or wish to arrange a visit to our venue? Whether you’re organizing a wedding, corporate gathering, a festive holiday bash, a workshop, or any other special event, our dedicated team is ready to support you throughout the entire process. Simply click the button below to access the contact form on our website and reach out to us. We’re eager to collaborate with you in crafting unforgettable moments.

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